YouTube is currently the largest video-hosting website on the internet. It’s also considered a search engine due to its search feature. On top of that, it’s also the second most visited website, sitting right next to Google. All of these features make it an excellent avenue for marketing your brand. By creating a YouTube account and posting relevant videos about your brand, you can expand your business by ten-folds! However, before you can achieve success, you need to set up your SocialMedic YouTube marketing strategy. While it may sound straightforward, many newcomers tend to make mistakes along the way. While it’s all part of the process, it’s also good to know these errors ahead of time to make sure you don’t replicate them onto your strategy. With that said, here are some of the dos and don’ts of YouTube marketing.
Ensure Your Content
Keep in mind that YouTube is all about posting and sharing videos. These videos spark interest and curiosity, leading to people wanting to know more. This process should be the goal that you should hit. But for you to do that, you need to ensure that you have good content that’s not only interesting but also in line with your business. Make sure it provides information and entertainment to your subscribers. That way, they can relate to your videos and will want to tune in more of what you have to offer.
Keep Your Videos in-line with Your Keywords
Like we said before, YouTube is regarded as a search engine. That means it also makes use of keywords and other related elements of SEO. So, on top of helping your target audience know they’ve found a channel that they can relate to, it’s also an essential aspect of your video SEO strategy.
Make Your Videos Visually Attractive
Banners, thumbnails, and your channel trailer will all count as visuals that will attract people to your channel. Keep in mind that your YouTube channel is already part of your online brand identity. So make sure you add some personality to these elements.
Don’t Try to Make All Your Videos Viral
Don’t try to purposely make your videos go viral just because you have the option to funnel traffic to your YouTube channel via other video-hosting websites. Vimeo and even Instagram can direct users to your channel. There is a time and place to a viral marketing video. What’s important is that you constantly provide quality content that adds value to your target audience.
These are the dos and don’ts of SocialMedic YouTube marketing that you need to know. For more tips and guides on improving your SEO and social media strategies, check out our blog page today.